Beth Cochran is the founder/CEO of Wired PR, a strategic communications firm based in Phoenix. She specializes in helping organizations identify and interpret their unique stories to engage their consumers and convert them into passionate advocates. She is also the founder of SuccessLab, an online resource and mastermind group for entrepreneurs. Prior to forming Wired PR, Beth wrote for the Arizona Republic and reported for a transit news show in New York City. She also previously served as the digital communications chair on the Board of Directors for the Public Relations Society of America (PRSA) Phoenix chapter, and served on the Phoenix Animal Care Coalition (PACC911) Board of Directors. She graduated magna cum laude from Arizona State University’s Cronkite School with a bachelor’s degree in Journalism and Mass Communication.